New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.

We help creatively ambitious people, through our playful yet carefully considered approach to the construction of visual identities and brands, to re-orient into new forward thinking and progressive market positions. By interrogating the creative and technical potential of every project, we turn limitations into benefits. We think of it as discovering a design rather than wrestling it into existence.

Regular Practice is led by Tom Finn and Kristoffer Soelling. The office and its way of working was initially approximated when the two met during their studies at the Royal College of Art in London.

In 2019, the studio was named as Ones to Watch by It's Nice That, the premier design and visual culture platform in the UK.

In 2020, the studio was selected to take part in the Danish Arts Councils 2 year careers program, the Young Artistic Elite.

Unless otherwise specified we are not currently looking for help and you should not expect a response to unsolicited intern or employment applications.

Company Registration
Regular Practice Limited


lat: 51.53476959999999, lng: -0.0605352
Tom Finn, Director
Kristoffer Sølling, Director
Laura Vent, Business Development
Chris Winter, Designer
Julia Luckmann, Designer
Shawn Sawyers, Designer
Julia Brzozowska, Studio Manager
British Council
CA Creative
Film London (FLAMIN)
Hong Kong Design Institute
Its Nice That
MOB Kitchen
Mute Records
Piercy & Company
Regner Ramos Ramirez
Royal College of Art
Royal Danish Academy of Fine Art
School of International Art, China
Serpentine Galleries
Sheffield DocFest
Sheffield Institute of Arts
Somerset House
University of Puerto Rico
Warner Recorded Music
the Design Museum