About

We help creatively ambitious people, through our playful yet carefully considered approach to the construction of visual identities and brands, to re-orient into new forward thinking and progressive market positions.

Studio
Studio

Regular Practice is led by Tom Finn and Kristoffer Sølling. The office and its way of working was initially approximated when the two met during their studies at the Royal College of Art in London.

Clients include
Absolute Collagen
Adidas
Acne Studios
British Council
Brothers Drinks
Careem
Cohere
Fred Perry
Octopus Energy
Purple Bricks
Royal College of Art
Serpentine Galleries
Skin + Me
Spacegoods
Somerset House
Tom Dixon
Toms
The Design Museum
Uniqlo
Warner Music Group
Welcome Collection
Absolute Collagen
Adidas
Acne Studios
British Council
Brothers Drinks
Careem
Cohere
Fred Perry
Octopus Energy
Purple Bricks
Royal College of Art
Serpentine Galleries
Skin + Me
Spacegoods
Somerset House
Tom Dixon
Toms
The Design Museum
Uniqlo
Warner Music Group
Welcome Collection
Approach

Sector-agnostic by choice. Category-defining by practice

Services
Brand StrategyVisual IdentityBrand GuidelinesArt DirectionMotion GraphicsWeb DesignApp DesignPrint Design
Sectors
TechnologyFashionMusicArchitecturePublishingFood & BeverageArt & CultureFinance
Team
Kristoffer Sølling

Kristoffer Sølling

Co-founder

Tom Finn

Tom Finn

Co-founder

Ryan Sargent

Ryan Sargent

Senior Designer

Shawn Sawyers

Shawn Sawyers

Senior Designer

Tess Lockhart

Tess Lockhart

Mid Weight Designer

Becca Whiteing

Becca Whiteing

Junior Designer

Holly Urquhart

Holly Urquhart

Strategist

Chris Winter

Chris Winter

Senior Motion Designer

Maia Parsons

Maia Parsons

Motion Designer

Sam Saruhan

Sam Saruhan

Digital Designer

Finley Shove

Finley Shove

Type Designer

Get in touch

Have a project in mind? Record a voice note and tell us about it. We will get back to you within 24 hours.

Home

New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.

The Good Stuff from Puglia
ProjectFranca

Estate olive oil from Italy's Allegretti family, brought to you by chef Thomas Straker.

Sectors
Services
The toothpaste you actually want to use

No harsh chemicals, no nasty flavours, no plastic tubes. A new standard.

Health & Wellness
The benchmark of English rosé

England's leading rosé ready to rival the best of Provence. Bold screenprinted bottle with folklore-inspired illustrations celebrating the joy of togetherness.

Wine & Spirits
Swiss precision meets luxury positioning

Swiss-engineered longevity brand balancing scientific credibility with elevated luxury. Complete identity and packaging for a 6 SKU range.

Beauty
Moving at the speed of production

A system of wordmarks flexing across mediums while holding everything together.

Creative Agency
All Things Dairy

Working with the ATD team, we developed a new positioning as the brand expands from butter into dairy, designing the brand world and packaging for the Cottage Cheese range.

Food & Beverage
Designed in London, forged in Sheffield

Cookware bridging bladesmith heritage and professional kitchen standards.

Product
Every print tells a story

Curators of style and culture. Every t-shirt provides a thread to the past.

Fashion
Swedish goodness, found in your local supermarket

Great convenient food for your family

Food & Beverage
Same pleasure. More freedom.

Re-engineered 15% ABV spirits for modern drinkers. The antidote to all-or-nothing drinking. Complete rebrand with custom typeface, bottle design, and brand mark.

Food & Beverage
Tomorrow's trends, today

Agency for change makers turning ideas into impact. Digital-first identity.

Creative Agency
Morning to night, corner to table

Thomas Straker's neighbourhood restaurant on Golborne Road, with downstairs deli.

Hospitality
Beauty restored, layer by layer

Healthy hair and skin, enhanced from the inside out.

Beauty
Straight from the family estate to your table

Estate olive oil from Italy's Allegretti family, brought to you by chef Thomas Straker.

Food & Beverage
Thirteen years of making things move

Identity for London motion studio Art&Graft. A system reflecting culture and multi-disciplinary craft.

Creative Studio
A new satisfying standard for fit and feel

Performance-led underwear solving everyday frustrations through design, ergonomics and technology. Identity balancing technical credibility with a clean, elevated aesthetic.

Fashion
A new kind of real estate agent

Property platform

Technology
Elicyon

Elicyon

Luxury
Luxury candles, thoughtfully made

Hand-blown Italian glass, non-toxic fragrances, 100% recycled packaging. From NYC.

Beauty
Big ideas for small screens

Independent social media agency creating their own playbook for culture.

Creative Agency
Crafted in small batches

Paris artisanal soap brand. Identity, packaging and website.

Beauty
Arc Stays

Arc stays...

Hospitality
Nature's remedy for modern life

Botanical skincare for body and soul. Free-spirited, inviting balance and healing.

Beauty
Ideas gradually taking shape

Tom Dixon's sister company, Design Research Studio. Identity that flexes and forms.

Product
Eauso Vert

This project

Beauty
Running brings people together

UK-based running community and brand. Your Friendly Runners.

Sports & Lifestyle
There's goodness inside

The mochi ball, flattened to a plush pastry pillow.

Food & Beverage
Your archive, always at hand

No more hunting for images across servers and drives. A device for your studio.

Technology
The original brow experts

20 years, 16 locations. Refreshed brand elements for a new chapter.

Beauty
1000 Farmacie

A new personality to further establish the brand across Europe, currently working with over 150 retailers offering more than 100,000 products.

Technology
Victorian charm, served fresh daily

Inspired by the D'Oyly Carte Opera Company – eye-catching yellow and eclectic theatrical shapes.

Hospitality

Regular Practice