New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.

We help creatively ambitious people, through our playful yet carefully considered approach to the construction of visual identities and brands, to re-orient into new forward thinking and progressive market positions. By interrogating the creative and technical potential of every project, we turn limitations into benefits. We think of it as discovering a design rather than wrestling it into existence.

Regular Practice is led by Tom Finn and Kristoffer Soelling. The office and its way of working was initially approximated when the two met during their studies at the Royal College of Art in London.

In 2019, the studio was named as Ones to Watch by It's Nice That, the premier design and visual culture platform in the UK.

In 2020, the studio was selected to take part in the Danish Arts Councils 2 year careers program, the Young Artistic Elite.

Company Registration
Regular Practice Limited


lat: 51.53452396009523, lng: -0.060231685638427734
Tom Finn, Managing Director
Kristoffer Sølling, Creative Director
Ed Little, Strategy Director
Nina Astor Lewis, Project Manager
Madeleine Baker, Project Manager
Chris Winter, Senior Motion Designer
Shawn Sawyers, Senior Designer
Tess Lockhart, Mid Weight Designer
Megan Ricca, Mid Weight Designer
Olivia Hope Wheldon, Senior Copywriter
Sam Saruhan, Digital Designer
Julia Luckmann, Designer
Acne Studios
Ask Us For Ideas
British Council
Fred Perry
Its Nice That
Mute Records
Ronan Mckenzie
Royal College of Art
Royal Danish Academy of Fine Art
Serpentine Galleries
Somerset House
Tom Dixon
Warner Music
Wellcome Collection
the Design Museum