New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.

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Regular Practice

Swiss precision meets luxury positioning

An orange box stack displays Loya products, including "LOYA Soft Soft Plumping Cream" and "LOYA Resurfacing Dew Essence."  Each box features the brand name and the phrase "Powered by Microbloom."
A light-colored, circular container with a slightly textured surface holds a dollop of a cream-colored substance. The container sits on a textured orange background.A bottle of Loya SuperCorrect Serum, a Clinically Proven product from Switzerland, is shown against a textured background. The brown bottle features white text and a light-colored cap.
Loya skincare products, including face and body cleansers, serums, and masks, are displayed in orange boxes against a light background.
A bottle of Radiance Eye Cream is shown with a white, creamy substance dripping from the cap. The cream's label indicates it provides puffiness, relief, and youthful appearance with happyfeelbodine...A light beige tube of cream spills onto a red background. The cream is unevenly distributed, resembling a splash.
A dark brown jar of Loya Silky Soft Plumping Cream sits on a cream-colored surface. The jar features a beige lid and label detailing its collagen-boosting, sculpting, and youthful appearance-restor...Two swatches of cream or lotion are shown against a black background. The swatches exhibit a creamy texture with darker circular patches.
Five Loya skincare products are displayed: a cream, a lotion, a serum, a face mask, and a cream. The products are arranged against a light beige background.