The next-generation toothpaste free from harsh chemicals, nasty flavours, and ugly plastic tubes.
A lot has changed in 50 years, but your toothpaste hasn’t. Life Supplies is setting a new standard for smiles everywhere with a toothpaste that doesn’t just clean your teeth but transforms your routine. Your sink. Your smile. All glown up.
A core sentiment embedded in the product experience is our shared desire to do more with less while enhancing daily routines. With this in mind, we established the brand’s new strategic direction through a type-driven, editorial design system that scales seamlessly across its touchpoints. This approach is grounded in a future-facing, utilitarian wordmark and a colour palette that conveys the brand’s bold purpose.
