New ideas. New approaches. Regular Practice deliver new creative directions for forward-thinking people.

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Regular Practice

Thirteen years of making things move

Art&Graft approached us to reimagine their brand identity after thirteen years of creating motion work for clients including Apple, Google, Amazon, and Meta. The rebrand coincided with the studio's move to a renovated Edwardian Coppersmith's workshop near London's Tate Modern—a new chapter demanding a visual identity that matched their evolution. Rather than showcase past work, the new identity communicates how Art&Graft operates: their multi-disciplinary creative team, studio culture, process and collaborative approach. We developed a refined logo, comprehensive iconography suite, and visual language that positions the studio for the next phase of their journey.

A collage of social media posts featuring various Art&Graft designs and project updates
Open brand guidelines book showcasing Art&Graft typography and design system
Black A&G logo sign mounted on brick wall exterior
Workshop presentation at Art&Graft studio with two presenters and seated audience