![](https://cdn.sanity.io/images/owg5pgrq/production/81758b8d13cac306a508e943f6a5873fba032e4f-5680x3550.png?auto=format&w=3000)
The past and the present combine in a thoughtful typographic expression of creative intention across the identity of global art institution, Troy House.
Applied across physical signage and stationery, the identity for Troy House upholds their creative intentions; supporting eclectic and progressive artistry from across the world. With this in mind, we developed a bespoke headline typeface to sit front and centre of the brand, the detailing and concept of which similarly convey this global, enlightened perspective.
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/98bb0c607e0d7980607c4b815f57e4ddb3df3eda-5000x3750.jpg?auto=format&w=2000)
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/a89204df0a0e23ab63218f1b6d1f0e5190424199-3750x5000.jpg?auto=format&w=1000)
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/a4e570dd23efb921fbdd7f68bef2cd2f5da5117d-5000x3741.jpg?auto=format&w=2000)
In line with what you’d expect from a large-scale cultural institution, our sharp sans serif leans on historical approaches to modular letter weights. Across the typeface’s architecture, however, there are breaks in their traditional form; incorporating playful and unexpected moments, such as the plunging ink traps, that champion the contemporary intentions of the institution.
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/af7cf2a6267b8b58d38121a961d84d3328775b80-5680x3550.png?auto=format&w=3000)
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/096c4e527b9832ec3e722e2563ecb6a6efc5f87c-5000x3763.jpg?auto=format&w=3000)
![Troy House](https://cdn.sanity.io/images/owg5pgrq/production/7eb4c19c8d59da99c56be33ddfd7e95aa0de327f-1000x667.jpg?auto=format&w=1500)