Transforming what once was an underwhelming resort into a luxury village, Andaman house has undergone quite the revolution. Now an eclectic enclosed assortment of individual eco villas, the site prides itself on what they offer and, most significantly of all, the environment around them.
Searching for a younger audience, and appealing to families in the process, the identity was tasked with making the hotel’s personality more friendly, and one akin to a local village rather than a bustling multiplex; prioritising approachability and luxury over pretence.
The solution to the identity came simply from its story, and its poetic devotion to sense of place – a sentiment shared in the resort’s name, a title shared with its neighbouring sea. Designed with its environment and implementation in mind, we drew the bespoke headline typeface to be cast physically in metal, in turn influencing the architecture of the letterforms through striking intensified ink-traps and extended ligatures.
Encountering expansive implementation across the site, our identity had the opportunity to direct the mood of the space and influence the customer’s holistic experience – from the staff’s uniform and golf-carts to the door numbers and signage. It was within these moments that we could further express the significance of the environment at the core of the brand, through an emphasis on thoughtful materiality; cementing the pride of whence it came, and the care given to where it calls home.