The Coolest Yardsale on the internet.
The most collaborative reselling platform in the universe. Selleb enables influencers to sell their fashion sense to adorning fans, while allowing followers to buy their favourite looks on demand. Seeking to push away from the DIY identities of Depop and Vinted we sought to create an upmarket identity that was aspirational but accessible - reflecting the aesthetic of our audience.
Watch. Drop. Bid. Win.
US-based digital platform is in the market to own the next generation of cult fashion resale. Forget Depop-trickle downs, the pieces curated by this sister-founded brand are second-hand collectables from influencers. Our friends at Sonder & Tell worked on the concept and story that makes Selleb feel like a winnable game. Where the highest bidder doesn’t just win the product but something far more valuable: cult status.
Celebrity-status
The idea of ‘celebrity’ is stretched from untouchable to ownable. The graphic identity aims to match the pace: on the pulse. Effortlessly cool and deeply rooted in the wannabe-enigmatic customer. The personality – that sense of ‘extraness’ – sprinkled throughout.
