The world is looking for ways to drink less and Quarter Proof are providing the solution, re-engineering traditional spirits for modern drinkers. The antidote to ‘all’ or ‘nothing’ drinking.
The result: modern drinking.
Not full strength, not non-alcoholic but the third way, allowing people to live life on their own terms with a suite of 15% ABV spirits. London Dry (Gin), Blanco Agave (Tequila), and Three Grain Spirit (Vodka). Quarter Proof. Same pleasure. More freedom.
Our rebrand features a custom headline typeface, paired with an effervescent brand mark inspired by the distillation process, and spans from a new bottle design, art direction, print, and web.
