Revered, receptive and refined; architectural practice Parti had a lot to show for themselves, and needed the right occasion to flaunt it.
Leading the way in their field, Parti needed an identity that fully conveyed their professional character; reflecting the compelling medley of expertise and playfulness fundamental to their success.
This came in the combination of sober and spirited typographic expression; customising a somewhat cold, monospaced typeface by injecting a characterful twist of unconventional construction and italic variability within its efficient composition.
Implemented across a plethora of architectural ephemera, from hard-hats to detailed templates, the type not only played its pragmatic and soulful roles, but also conveyed their confidence in this atypical pairing. Similarly exhibited digital, the variability and flexible structure of their website mirrored their technical, precise and ductile process.
