Working with social-media-savvy and relatable fresh-faces, Juiced required an identity that conveyed the youthfulness of their talent, whilst maintaining the sincerity in which they view their craft.

Juiced
Juiced

Working with social-media-savvy and relatable fresh-faces, Juiced required an identity that conveyed the youthfulness of their talent, whilst maintaining the sincerity in which they view their craft.

Juiced
Juiced
Juiced

Balancing this sense of professionalism and playfulness, we leant into the inherently digital nature of the talent and the brand, such as the social-media-centric, easily typed, and equally as easily instagrammed, Lemon-Water logomark. Developing bespoke emojis to sit alongside, we drew a bespoke headline serif; calling on sturdy and serious traditional serif in its construction, whilst incorporating energetic and lively moments of typographic playfulness throughout.

Juiced
Juiced