![](https://cdn.sanity.io/images/owg5pgrq/production/3775380f8f44d9b22d78728e0b18b129fbe9d0c6-2500x1667.jpg?auto=format&w=3000)
Working with social-media-savvy and relatable fresh-faces, Juiced required an identity that conveyed the youthfulness of their talent, whilst maintaining the sincerity in which they view their craft.
![Juiced](https://cdn.sanity.io/images/owg5pgrq/production/ea663fd0835d89f67d305a39cdb6294a443665e1-1875x2500.jpg?auto=format&w=1500)
![Juiced](https://cdn.sanity.io/images/owg5pgrq/production/3775380f8f44d9b22d78728e0b18b129fbe9d0c6-2500x1667.jpg?auto=format&w=1250)
Working with social-media-savvy and relatable fresh-faces, Juiced required an identity that conveyed the youthfulness of their talent, whilst maintaining the sincerity in which they view their craft.
![Juiced](https://cdn.sanity.io/images/owg5pgrq/production/4b3373fec03d429813dff4d558fd1062d6ccf467-12500x6276.png?auto=format&w=3000)
Balancing this sense of professionalism and playfulness, we leant into the inherently digital nature of the talent and the brand, such as the social-media-centric, easily typed, and equally as easily instagrammed, Lemon-Water logomark. Developing bespoke emojis to sit alongside, we drew a bespoke headline serif; calling on sturdy and serious traditional serif in its construction, whilst incorporating energetic and lively moments of typographic playfulness throughout.
![Juiced](https://cdn.sanity.io/images/owg5pgrq/production/e9421135dac6d70000087c38c768985b5fc1c8f6-1667x1667.jpg?auto=format&w=2000)
![Juiced](https://cdn.sanity.io/images/owg5pgrq/production/02f5b013075c123e44e59965527c64a07ae1dd9d-1920x1080.png?auto=format&w=1500)