Failing to translate the anomalous fascination behind the scenes, Herbowski faced a dire disconnect between their brand and their story, coming from a personal history of chemical expertise and creativity generations in the making.
Herbowski’s story is one found between the worlds of chemistry and history; laced within the childhood memories, slavic tales and Banya rituals of the founder’s past, alongside the entrepreneurial resolve and technical mastery of her practice. Our challenge was marrying these two realms to form a single poetic narrative, and in doing so bringing the true spirit of the brand to light.
Beginning with a bespoke logomark, we sought inspiration in the literary and graphic annals of Herbowski’s slavic lineage, manifesting in both the structural forms of the condensed sans serif and in the ephemeral poetry that uniquely accompanies each product.
Working across the identity, packaging, labeling, bottle design and creative art direction, our structural branding system favours texture over trimmings; championing the tactility of thoughtful and recyclable materials over flippant decoration. Unified with a single colour, the identity brings together the variance of its vibrant history to embody a wholly unique and elegant brand worthy of the story it tells.