Tom Dixon’s Design Research Studio
Legendary British lighting designer Tom Dixon is going from strength to strength. Exploring new materials, processes and technology to influence their eponymous flagship brand, through their sister company DRS.
Products, spaces, brands
The studio works with a wide variety of global clients across products, interiors, architecture, graphics, branding and content. Rich in narrative, they nurture a fast-growing, international portfolio that ranges from hospitality and retail to co-working spaces and monumental complexes.
Complex forms with a playful sensibility
As a versatile creative force, the new DRS identity needed to reflect a sense of ideas gradually taking shape, flexing and forming. Similarly, the studio works inter-disciplinarily across material, process and project type, a typographic vernacular needed to be established to compliment the nuances of the work, whilst also carrying its industrious and professional approach.
DRS is a technical innovator, defining ways of working through experience and prowess. To carry those element in the most appropriate way, the identity system needed to be suggestive of this by using 3D and motion.
